Product Growth

Omer Ben-Ami

I help product teams find and remove the friction between users and value.

Selected work

Gloat

Lifted onboarding conversion through value-first design

Redesigned the onboarding flow to show value before asking for effort. One engineer, three weeks of work.

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+21%

eToro

Reverse-engineered the trading flow to unlock incremental ARR

Identified redundant friction in a high-traffic user flow. Removed two steps, shipped in two weeks.

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+$1.5M ARR

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