I help product teams achieve consistent growth by focusing on what matters to users.
Selected work
Gloat
Lifted onboarding conversion through value-first design
Redesigned the onboarding flow to show value before asking for effort. One engineer, three weeks of work.
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eToro
Reverse-engineered the trading flow to unlock incremental ARR
Identified redundant friction in a high-traffic user flow. Removed two steps, shipped in two weeks.
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