https://omerbenami.com/ Product growth case studies and essays by Omer Ben-Ami. en-US https://omerbenami.com/blog/gloat-onboarding-case-study/ https://omerbenami.com/blog/gloat-onboarding-case-study/ Sat, 01 Jun 2024 00:00:00 GMT A breakdown of the research, experiments, and decisions that moved the needle on a B2B onboarding funnel. https://omerbenami.com/blog/etoro-trading-flow/ https://omerbenami.com/blog/etoro-trading-flow/ Fri, 15 Mar 2024 00:00:00 GMT How reverse-engineering a single user flow unlocked over a million in annual recurring revenue in a matter of weeks. https://omerbenami.com/blog/spotify-emotion-led-ux/ https://omerbenami.com/blog/spotify-emotion-led-ux/ Sat, 13 Jan 2024 00:00:00 GMT How Spotify turned a year-end data dump into a cultural phenomenon — and what product teams can steal from it.