Writing
Case studies, essays, and notes on product growth.
June 1, 2024 · 2 min read
How We Lifted Gloat's Onboarding Conversion by 21%
A breakdown of the research, experiments, and decisions that moved the needle on a B2B onboarding funnel.
March 15, 2024 · 2 min read
One Experiment, $1.5M ARR: The eToro Trading Flow Story
How reverse-engineering a single user flow unlocked over a million in annual recurring revenue in a matter of weeks.
January 13, 2024 · 4 min read
The Science Behind Spotify's Emotion-Led UX
How Spotify turned a year-end data dump into a cultural phenomenon — and what product teams can steal from it.