Writing
Case studies, essays, and notes on product growth.
·2 min read
How We Lifted Gloat's Onboarding Conversion by 21%
A breakdown of the research, experiments, and decisions that moved the needle on a B2B onboarding funnel.
case studyonboardingproduct growthB2B
·2 min read
One Experiment, $1.5M ARR: The eToro Trading Flow Story
How reverse-engineering a single user flow unlocked over a million in annual recurring revenue in a matter of weeks.
case studyproduct growthfintechexperimentation